in your folder run pipenv run django-admin startproject PROJECT_NAME .(the dot on the end will create the project directly in current folder, without the dot will create folder with PROJECT_NAME and in that folder the project)
run pipenv run python manage.py migrate && pipenv run python manage.py runserver, your app is running on http://127.0.0.1:8000/ (if you don't use pipenv activate your venv and run python manage.py migrate && python manage.py runserver)